PRERNA

I wasn't the kid who spent hours sketching or calling myself an artist. What fascinated me was craft, the process of taking an idea and turning it into something useful, thoughtful, and real. I loved understanding how things worked, how they were made, and how small decisions could shape the final experience.

That curiosity led me to NIFT, where I studied Accessory Design. I spent my time designing bags, furniture, and physical products, learning that good design isn't just about aesthetics, it's about balancing user needs, functionality, and constraints.

Everything changed when I picked an elective on UI/UX design. For the first time, I found a medium where craft, technology, and human behavior came together. I knew almost immediately that this was what I wanted to pursue.

During my graduation project, I joined STAGE as a Product Designer and had the opportunity to work alongside experienced product leaders and engineers. The experience taught me that great products rarely come from assumptions, they come from understanding users, aligning with business goals, and asking better questions.

Today, I'm building products at Times Internet, still driven by what first drew me to craft: turning ideas into useful experiences that solve real problems. Along the way, I've learned that impactful design doesn't always come from big breakthroughs; sometimes, the smallest changes create the biggest improvements.